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Podcast Guest Appearances
From Intuition to Data: Scaling Your Shop with Confidence
In this episode, I'm joined by co-host John Whittet from Fullbay, along with three experienced shop owners, to tackle the everyday challenges of scaling a business. We dive into practical strategies for dealing with tough customers and managing your shop's growth effectively. Learn how to overcome daily hurdles and transition from making decisions based on intuition to a data-driven approach. This discussion is all about running a shop with facts, not fear—offering real-world solutions for independent shop owners who are ready to level up their operations.
You’ll Learn:
- Handling Tough Customers – Proven approaches to resolve issues while protecting your shop’s reputation.
- Managing Growth – Strategies for scaling without sacrificing quality or efficiency.
- Data Over Gut Feelings – How to use numbers to guide your decisions and drive results.
- Daily Problem-Solving – Practical tips to overcome the inevitable challenges of running a shop.
Increasing Tech Efficiency: Boost Productivity, Profitability, and Performance
Increasing Tech Efficiency offers a deep dive into how to boost your team's productivity and your shop's profitability. This episode walks you through where to find the key performance indicators (KPIs), how to interpret the data, and what you need to know to lead your team effectively. You'll get actionable tips and proven strategies to improve technician workflow, reduce downtime, and make data-driven decisions. Discover how to transform your shop's performance by moving from guesswork to a systematic approach to efficiency.
You’ll Learn:
- Finding & Understanding KPIs – Where to locate the right metrics and what they really mean.
- Improving Workflow – Simple changes to reduce downtime and keep work moving.
- Data-Driven Leadership – How to use performance data to lead your team with confidence.
- Sustainable Efficiency Gains – Strategies that last beyond short-term fixes.
Inside the Mind of a Large Fleet: What Big Carriers Want from Independent Shops
In this exclusive podcast episode, we sit down with Mark Kennedy from Knight-Swift Transportation to get a rare glimpse into the mindset of a large fleet. Discover what a major transportation company looks for when partnering with a smaller, independent repair shop. We dive deep into their expectations around efficiency, communication, quality of work, and pricing. This is an essential listen for any independent shop owner aiming to secure and retain business from large fleets by understanding their unique needs and priorities.
You’ll Learn:
- Efficiency Expectations – How large fleets measure and value turnaround times.
- Communication Standards – What big carriers need to stay confident in your shop.
- Quality & Consistency – Why delivering the same high standard every time builds trust.
- Pricing & Value Alignment – How to be competitive without undervaluing your services.
From Technician to Shop Owner: Mastering the Mindset Shift for Growth
Join Peter Cooper on “Beyond the Bay” as he dives into one of the biggest turning points for shop leaders—making the shift from a wrench-turning technician to a true business owner. This episode unpacks how to step away from the daily grind of the shop floor and adopt a mindset focused on leadership, profitability, and long-term growth.
You’ll Learn:
- Making the Mindset Shift
How to move from “I must fix it” to “Who can help me fix it?”—and why this is critical for growth. - Delegating with Confidence
Proven methods to empower your team to solve problems so you can focus on higher-level strategy. - Improving Processes for Efficiency
Ways to streamline workflows, reduce bottlenecks, and free up your time as an owner. - Becoming a Strategic Leader
How to focus on profitability, efficiency, and culture instead of day-to-day repairs.
If you’re ready to trade your wrench for a leadership role and unlock your shop’s full potential, this episode is for you.
Listen now and start building a business that runs without you on the floor.
Beyond the Bay: Building a Thriving Truck Repair Business with the Bascom Family
Join Peter Cooper for the first “Beyond the Bay” episode of the year as he sits down with Dick, Mike, and Mandy Bascom—a family team who have grown Bascom Truck and Auto from a small 4,500 sq. ft. shop in 1975 to a thriving operation with over 35 employees. In this engaging conversation, they share the leadership lessons, cultural values, and business strategies that have fueled their long-term success.
You’ll Learn:
- Building & Sustaining Growth
How the Bascom family expanded their shop while maintaining high-quality service and a strong reputation. - Exceptional Employee Retention
The “eat-and-meet” culture and hybrid compensation model that keep their technicians motivated year after year. - Recruiting Skilled Talent
How partnerships with local community colleges help them find and train the next generation of technicians. - Setting Profitable Labor Rates
Why knowing your numbers matters more than following competitors—and how they confidently price their work.
Don’t miss this conversation packed with real-world strategies for leadership, culture, and business growth.
Listen now and get inspired to build a lasting legacy in your own shop.
Shop Owner Roundtable 2024 Replay Featuring Peter Cooper, Director of Operations at Merck’s Truck & Trailer
Join Fullbay’s CEO, Patrick McKittrick, and COO, Chris O'Brien, as they sit down with Peter Cooper for the first Shop Owner Roundtable of 2024. In this insightful conversation, Peter shares real-world strategies that have fueled success across multiple shop locations. Whether you're a shop owner, manager, or industry professional, this episode is packed with actionable takeaways to help you elevate your operations.
You’ll Learn:
- Optimizing Technician Efficiency
How to motivate your techs, track performance, and implement a hybrid pay scale that drives results.
- Smart, Scalable Marketing
Proven methods like geo-targeting, local partnerships, and loyalty-building strategies to grow your shop.
- Recruiting & Retaining Top Talent
Insights into creating a positive shop culture that attracts and keeps the best technicians.
Don’t miss this opportunity to learn what’s working right now in successful shops—and how you can apply it to yours.
Watch the replay now and start building a stronger, smarter shop.
Trust the Data: Staying Ahead in a Changing Industry
Featuring Peter Cooper – Former Director of Operations, Merck’s Truck & Trailer
Running a heavy-duty repair shop is no small feat—and with the rapid evolution of the commercial vehicle aftermarket, staying competitive means staying informed.
In this episode, Peter dives into why relying on gut instinct is no longer enough. With the rise of ADAS and EV technologies, data-driven decision-making is essential for shop owners who want to thrive, not just survive.
You’ll learn:
- The key business metrics every shop should monitor
- Emerging trends in commercial vehicle repair and technology
- How smarter inspections and preventative maintenance can boost efficiency
- Ways to leverage your shop management platform for faster turnaround times and increased profitability
Understand what it takes to stay ahead of the curve—and why trusting the data is critical to the future of your operation.
From Wrench Turner to Shop Leader: How to Grow Beyond the Bay
Grow Yours Podcast with Peter Cooper
Struggling to grow your heavy-duty truck shop beyond the day-to-day chaos of repairs and customer calls?
In this episode, Peter Cooper—a seasoned diesel tech turned business coach—dives deep into what it really takes to scale a truck repair business. From managing workflow bottlenecks to hiring and leading a team that runs without micromanagement, this conversation is packed with real-world insights and practical strategies that shop owners can put to work immediately.
Whether you're a hands-on tech trying to grow your first shop or a second-generation leader trying to modernize your family business, this episode will challenge your mindset—and equip you for real growth.
You’ll learn:
- How to optimize your workflow and eliminate costly inefficiencies
- Why leadership—not just management—is key to shop growth
- How to hire for long-term success by focusing on attitude and aptitude
- The importance of shifting from a “time for money” mindset to scalable systems
- How coaching and continued education can level up your business
🎧 Listen now and start building a business that works for you—not because of you.
#FixingShopsNotTrucks #FromTechToCEO #GrowYourShop #AscendWithPeter
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