ARE YOU RUNNING YOUR SHOP, OR IS IT RUNNING YOU?
By helping implement proven workflows, we help shop owners build a highly profitable, self-sustaining business.
Get our new guide for heavy-duty shop owners
You Don't Fix Trucks Anymore
What if the thing holding your shop back is... YOU?
After months of building, refining, and pulling back the curtain on what actually makes heavy-duty shops profitable… it’s finally here!
This isn’t just another business book.
It’s a real-world blueprint for optimizing your Shop Operating System (SOS), increasing profitability, tightening operations, and finding the money most shops are unknowingly leaving behind.
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why choose us?
Real-World Diesel Industry Experience
Workflow Optimization Built for Repair Shops
Workflow Optimization Built for Repair Shops
You get proven strategies built from real shop experience
Workflow Optimization Built for Repair Shops
Workflow Optimization Built for Repair Shops
Workflow Optimization Built for Repair Shops
Fewer bottlenecks, higher productivity, and more billed hours
Technician Efficiency & KPI Systems
Workflow Optimization Built for Repair Shops
Technician Efficiency & KPI Systems
Clear visibility into profitability and predictable improvements
Scalable Operational Infrastructure
Leadership & Operational Accountability
Technician Efficiency & KPI Systems
Your business grows without increasing chaos or owner burnout
Data-Driven Profit Improvement
Leadership & Operational Accountability
Leadership & Operational Accountability
Increased revenue and stronger margins often
Leadership & Operational Accountability
Leadership & Operational Accountability
Leadership & Operational Accountability
A shop that runs on systems, not constant owner intervention
meet the founder
Peter Cooper is a 26-year veteran of the heavy-duty diesel industry and founder of Ascend Consulting.
He started as a technician and built a diesel shop from a gravel lot into a multi-million-dollar operation. Later, he led operations for a six-location network with over 100 technicians.
Today, Peter helps diesel and truck repair shop owners increase efficiency, improve workflow, and build scalable, profitable operations.