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Video Podcast
Shop Owner Roundtable 2024 Replay Featuring Peter Cooper, Director of Operations at Merck’s Truck & Trailer
Join Fullbay’s CEO, Patrick McKittrick, and COO, Chris O'Brien, as they sit down with Peter Cooper for the first Shop Owner Roundtable of 2024. In this insightful conversation, Peter shares real-world strategies that have fueled success across multiple shop locations. Whether you're a shop owner, manager, or industry professional, this episode is packed with actionable takeaways to help you elevate your operations.
You’ll Learn:
- Optimizing Technician Efficiency
How to motivate your techs, track performance, and implement a hybrid pay scale that drives results.
- Smart, Scalable Marketing
Proven methods like geo-targeting, local partnerships, and loyalty-building strategies to grow your shop.
- Recruiting & Retaining Top Talent
Insights into creating a positive shop culture that attracts and keeps the best technicians.
Don’t miss this opportunity to learn what’s working right now in successful shops—and how you can apply it to yours.
Watch the replay now and start building a stronger, smarter shop.
Trust the Data: Staying Ahead in a Changing Industry
Featuring Peter Cooper – Former Director of Operations, Merck’s Truck & Trailer
Running a heavy-duty repair shop is no small feat—and with the rapid evolution of the commercial vehicle aftermarket, staying competitive means staying informed.
In this episode, Peter dives into why relying on gut instinct is no longer enough. With the rise of ADAS and EV technologies, data-driven decision-making is essential for shop owners who want to thrive, not just survive.
You’ll learn:
- The key business metrics every shop should monitor
- Emerging trends in commercial vehicle repair and technology
- How smarter inspections and preventative maintenance can boost efficiency
- Ways to leverage your shop management platform for faster turnaround times and increased profitability
Understand what it takes to stay ahead of the curve—and why trusting the data is critical to the future of your operation.
From Wrench Turner to Shop Leader: How to Grow Beyond the Bay
Grow Yours Podcast with Peter Cooper
Struggling to grow your heavy-duty truck shop beyond the day-to-day chaos of repairs and customer calls?
In this episode, Peter Cooper—a seasoned diesel tech turned business coach—dives deep into what it really takes to scale a truck repair business. From managing workflow bottlenecks to hiring and leading a team that runs without micromanagement, this conversation is packed with real-world insights and practical strategies that shop owners can put to work immediately.
Whether you're a hands-on tech trying to grow your first shop or a second-generation leader trying to modernize your family business, this episode will challenge your mindset—and equip you for real growth.
You’ll learn:
- How to optimize your workflow and eliminate costly inefficiencies
- Why leadership—not just management—is key to shop growth
- How to hire for long-term success by focusing on attitude and aptitude
- The importance of shifting from a “time for money” mindset to scalable systems
- How coaching and continued education can level up your business
🎧 Listen now and start building a business that works for you—not because of you.
#FixingShopsNotTrucks #FromTechToCEO #GrowYourShop #AscendWithPeter
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